The glass-encased Javits Center in Manhattan, where Hillary Clinton held her ill-fated victory party last November, now feels haunted by the ghosts of the election. In early June, during BookExpo America, the publishing industry’s largest annual trade conference, Donald Trump is everywhere. Authors, booksellers, and attendees are all eager to discuss the president’s latest assaults on democracy and common decency. Amid the banners promoting Dan Brown and John Grisham, a life-size cardboard cutout of Alec Baldwin doing his best Trump impression promotes the actor’s forthcoming book: You Can’t Spell America Without Me: The Really Tremendous Inside Story of My Fantastic First Year as President Donald J. Trump. For a moment, Clinton herself manages to steal back the spotlight—she shows up at the conference to push a collection of personal essays and a children’s version of her 1996 best-seller, It Takes A Village. But it’s clear that the book industry—like the rest of the country—is now consumed by all things Trump.

Since the election, dozens of books about Trump have already hit bookstores—and they’re selling at a rapid clip. On the right, Trump adviser Roger Stone has written The Making of the President 2016, an account of the president’s insurgent campaign that has sold nearly 20,000 copies. Newt Gingrich has jumped in with Understanding Trump, which purports to explain Trump’s populist appeal to elites in Washington and New York. On the left, scholar Timothy Snyder’s On Tyranny: Twenty Lessons from the Twentieth Century, which offers tips on how to resist authoritarianism, has sold more than 100,000 copies, while historian Allan Lichtman’s The Case for Impeachment sold 10,000 copies in its first seven weeks.

“We are seeing more and more book publishers stepping up,” says Jenn Abel Kovitz, the associate publisher of Catapult, Counterpoint Press, and Soft Skull books. “They’re saying, ‘These are issues that need to be handled with a complexity and depth that an online hot take can’t provide.’”

Trump’s rise has also sparked renewed interest in dystopian fiction. To keep up with a spike in demand after the election, Margaret Atwood’s publisher reprinted 150,000 copies of her novel The Handmaid’s Tale. Aldous Huxley’s Brave New World and Sinclair Lewis’s It Can’t Happen Here have shot up the best-seller lists, while sales of George Orwell’s 1984 skyrocketed by 9,500 percent following Trump’s inauguration. Signet Classics, which publishes the mass-market edition, rushed out 200,000 additional copies. “We’ve printed, just this week, about half of what we normally sell in a year,” Craig Burke, the publicity director for Signet Classics, told The New York Times in January.
Trump didn’t always fuel such a frenzy on the part of publishers. When Pulitzer Prize–winning investigative journalist David Cay Johnston first pitched the idea of a Trump book, shortly after Trump announced his candidacy, he was met with blank stares. “I tried to do a book when Donald announced in June of 2015, and Alice Martell, my literary agent, called around,” Johnston told Publishers Weekly last fall. “But nobody believed he would get the nomination, so nobody wanted the book.” The Making of Donald Trump was eventually published by Melville House, a small independent press in Brooklyn, shortly after the GOP convention. It has gone on to sell more than 30,000 copies and spend four weeks on the New York Times best-seller list.

Trump’s presidency has created a huge market for everything from campaign memoirs to resistance manifestos to dystopian fiction.

By and large, however, the publishing industry—like so many others—was slow to recognize that Trump was a force to be reckoned with. It was a costly mistake: When Barnes & Noble released disappointing financial numbers last fall, the company blamed the election. “The current trend can be traced precisely to the current election cycle, which is unprecedented in terms of the fear, anger, and frustration being experienced by the public,” chairman Len Riggio complained to investors. “The preoccupation with this election is keeping them at home, glued to their TVs and at their desktops.” If it wasn’t about Trump, Americans weren’t buying.

Now publishers are scrambling to make up for lost time. A slew of Trump-related books have hit bookstore shelves in recent months, and more are on the way. Naomi Klein recently rushed out No Is Not Enough: Resisting Trump’s Shock Politics and Winning the World We Need. Fox News host Eric Bolling is publishing The Swamp: Washington’s Murky Pool of Corruption and Cronyism and How Trump Can Drain It. MSNBC anchor Katy Tur, who became a media star after she tussled with Trump during the election, will publish a campaign memoir in September, while journalists Mark Halperin and John Heilemann will churn out their inevitable take on the campaign sometime next year.

The person who may gain the most from the surge of interest in Trump books, of course, is Trump himself. By the time the real estate mogul launched his presidential campaign, his book Trump: The Art of the Deal—“the number-one-selling business book of all time,” he has falsely claimed—had faded in popularity. But during the election, Trump published a new paperback edition and encouraged fans at his rallies to purchase it. He even offered to sign copies for supporters who donated to his campaign. The book has once again soared up the best-seller lists. In the first six months of this year, it’s already sold more than 74,000 copies.

位于曼哈顿的Javits中心位于曼哈顿，那里是希拉里克林顿去年11月举行的不幸的胜利派对，现在却被选举的幽灵所困扰。本文向您介绍有关《最终的推销员Ultimate Salesman英语》的内容6月初，在美国出版行业最大的年度贸易会议——美国图书博览会上，唐纳德特朗普无处不在。作家、书商和与会者都热切地讨论总统最近对民主和公共尊严的攻击。在宣传丹布朗和John Grisham的横幅上，一个真人大小的纸板，在亚历克鲍德温身上，用他的最佳特朗普形象宣传了这位演员即将出版的书:你不能在没有我的情况下拼写美国:在我的第一年里，我是唐纳德j特朗普的第一个伟大的故事。有一段时间，克林顿自己成功地偷回了她在大会上展示的聚光灯，推动了一组个人随笔和一本儿童版的1996年的畅销书，那是一个村庄。但很明显，像其他国家一样，图书行业也被特朗普所吞噬。

自大选以来，数十本关于特朗普的书已经在书店里畅销，而且它们的销量也在迅速增长。在右翼，特朗普的顾问罗杰斯通写了2016年总统竞选的故事，这是总统竞选活动的一个记录，该活动已经售出了将近2万册。纽特金里奇在理解特朗普的问题上跃上了一层。特朗普的目的是解释特朗普对华盛顿和纽约精英阶层的民粹主义吸引力。在左翼，学者蒂莫西斯奈德的暴政:20世纪的20个教训，提供了如何抵制专制主义的建议，已经售出了超过10万册，而历史学家Allan Lichtman的弹劾案在最初的7周内售出了1万册。

“我们看到越来越多的图书出版商在加快步伐，”Jenn Abel Kovitz说，他是弹射器、对比出版社和软骨书的副出版商。“他们在说，这些问题需要用网络热点无法提供的复杂性和深度来处理。”

特朗普的崛起也激发了人们对反乌托邦小说的兴趣。为了赶上大选后的需求激增，Margaret Atwood的出版商重印了她的小说女仆的15万册。奥尔德斯。斯胥黎的勇敢新世界和辛克莱刘易斯的这一切在这里都不可能成为畅销书，而乔治奥威尔的1984年的销量在特朗普的就职典礼之后飙升了9500%。出版了大众市场版的Signet典籍，又推出了20万份拷贝。“我们已经印刷了，就在这周，大约是我们一年销售的一半，”Signet经典的宣传总监克雷格伯克在1月份告诉纽约时报。

特朗普并不总是在出版商的这一问题上火上浇油。当普利策奖的调查记者David Cay Johnston首次提出特朗普的想法时，特朗普宣布参选后不久，他就遭到了茫然的目光。“当唐纳德在2015年6月宣布时，我试图写一本书，而我的文学经纪人Alice Martell则打电话来，”约翰斯顿在去年秋天对出版商周刊说。但没人相信他会获得提名，所以没人想要这本书。“唐纳德特朗普的制作最终由布鲁克林的一家小型独立媒体梅尔维尔出版社出版，在共和党大会之后不久。它已经卖出了3万多本，并在纽约时报畅销书排行榜上花了4周时间。

特朗普的总统任期创造了一个巨大的市场，从竞选回忆录到反对宣言，再到反乌托邦小说。

然而，总的来说，出版业和其他许多人一样，都意识到特朗普是一股不可忽视的力量。这是一个代价高昂的错误:去年秋天，当巴诺公司公布令人失望的财务数据时，该公司将其归咎于选举。Len Riggio向投资者抱怨说:“当前的趋势可以精确地追踪到当前的选举周期，这是前所未有的，这是公众所经历的恐惧、愤怒和沮丧。”他说:“这次选举的当务之急是把他们留在家里，把他们的电视机和台式机粘在一起。“如果不是关于特朗普，美国人就不会买。”

现在，出版商们正忙着弥补失去的时间。最近几个月，大量与特朗普有关的书籍在书店上架，还有更多的书籍正在上市。内奥米克莱因最近冲出去，还不够:抵制特朗普的震惊政治，赢得我们需要的世界。福克斯新闻主持人Eric Bolling正在发表这一沼泽:华盛顿的腐败和任人唯亲的腐败池，以及特朗普如何排水。MSNBC的主播Mark Halperin在大选中与特朗普发生争执后，成为了媒体明星，她将在9月出版一份竞选回忆录，而记者Katy Tur和Katy Tur将在明年的某个时候推出他们的竞选活动。

当然，在特朗普的书中获益最多的人是特朗普。

当然，在特朗普的书中获益最多的人，可能是特朗普本人。当这位房地产大亨发起他的总统竞选时，他的书特朗普:交易的艺术——“有史以来最畅销的商业书籍”——他错误地宣称已经褪色了。但在大选期间，特朗普出版了一本新的平装版，并鼓励他的支持者在他的集会上购买。他甚至还提议为那些捐赠给他竞选活动的支持者签名。这本书又一次在畅销书排行榜上蹿升。在今年的前六个月，它已经售出超过74000份。